BPW requests $35,000 to develop a Clean LA contest for the residents of the City of Los Angeles to engage communities in keeping Los Angeles clean. The goal of the campaign is to reduce litter and graffiti and to jumpstart civic engagement around Los Angeles’ cleanliness. According to the BPW, the Clean LA Contest would complement the Mayor’s Clean Street Initiative, which calls for greater coordination around clean-ups and public engagement. The BPW would partner with the Bureau of Sanitation and the Department of Neighborhood Empowerment (DONE) on the outreach and implementation of the contest. The pilot consists of three components: contest, marketing, and engagement.